In sales letters, which of the following is the LEAST effective strategy for making an action you've required of a reader sound easy?

Question

Quizplus · Accepted Answer

Putting the cost in perspective does not directly make an action seem easier to perform; it rather attempts to justify the cost, which is a different aspect of persuasion. Options A, B, and D all directly make the action easier by reducing effort or decision-making for the reader.

In Sales Letters, Which of the Following Is the LEAST