Research suggests that busy executives are most likely to pay attention to messages that evoke an emotional response.

Question

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Research has shown that messages that evoke a strong emotional response are more likely to grab the attention of busy executives who are often overwhelmed with information and decisions to make. Emotions can help to prioritize and simplify the decision-making process, making it more likely that the message will be remembered and acted upon.

Research Suggests That Busy Executives Are Most Likely to Pay