The basic emotional strategy for fundraising appeals is to evoke vicarious participation.
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Q47: TV is still the primary medium for
Q48: You should focus on grabbing attention on
Q49: Studies have shown that shorter sales letters
Q50: Including a P.S.is useless in a persuasive
Q51: The body of a strong sales or
Q53: Humour can distract an audience from the
Q54: You should always name your request in
Q55: One of the reasons people give for
Q56: Effective direct mail mimics the rhythm of
Q57: Fundraising letters should not ask readers to
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