Studies have shown that shorter sales letters are more effective at bringing in new customers than longer sales letters are.

Question

Quizplus · Accepted Answer

Studies and marketing experts often suggest that the effectiveness of a sales letter (short or long) depends on the product, target audience, and the quality of the content rather than the length alone. Longer sales letters can be very effective, especially for high-value or complex products, as they provide more information and build a stronger case for the purchase.

Studies Have Shown That Shorter Sales Letters Are More Effective