A university recently purchased a new supercomputer.Which of the following is NOT a reason that personal selling was likely involved in the purchase?

Question

Quizplus · Accepted Answer

Personal selling is typically involved in products that require a long distribution channel, such as industrial machinery. However, supercomputers are typically sold directly to the end user, which reduces the need for personal selling. The other three reasons (expensive, complex, and requiring complicated installation) all suggest that personal selling may be necessary to help potential customers understand the benefits and capabilities of the product.

A University Recently Purchased a New Supercomputer