What is the process of qualifying a sales prospect?

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Qualifying a sales prospect involves ensuring that the prospect is actually a potential customer. This process typically involves gathering information about the prospect to determine their needs, budget, authority to make purchase decisions, and timeline for making a purchase. This helps the salesperson focus their efforts on prospects who are more likely to make a purchase, rather than wasting time on those who are not serious about buying.

What Is the Process of Qualifying a Sales Prospect