A cake mix marketer offers consumers the chance to win a Caribbean vacation if their recipe is chosen as the winner of a baking contest. What is this type of promotion called?

Question

Quizplus · Accepted Answer

Contests require participants to demonstrate a skill or ability (in this case, baking) and are judged based on merit. The winner is chosen based on the best entry according to the contest rules.

A Cake Mix Marketer Offers Consumers the Chance to Win