Sales and marketing personnel usually staff the booths at industry trade shows and speak with current and potential customers. Literature, technical specs, sales incentives, and even product samples are handed out to attendees. Regardless of the type of selling that occurs during the regular course of business, selling at the trade show can be considered missionary selling.

Question

Quizplus · Accepted Answer

Missionary selling involves promoting the goodwill of a company and its products, often through educational or informative interactions, rather than directly closing sales, which aligns with the activities described at trade shows.

Sales and Marketing Personnel Usually Staff the Booths at Industry