Which of the following is an example of affinity marketing?
A) University of Manitoba's branded credit card
B) Hallmark's Gold Crown card
C) Blockbuster Rewards video card
D) Air Canada's Aeroplan program

Question

Quizplus · Accepted Answer

Affinity marketing involves a partnership between a company and an organization that gathers persons sharing the same interests to bring a larger consumer base to the company. The University of Manitoba's branded credit card is an example of affinity marketing as it targets alumni and supporters of the university.

Which of the Following Is an Example of Affinity Marketing