The manufacturer of a new line of snowboards sends out a team of young, hotshot snowboarders to a popular ski resort to use the boards and talk up the brand with people they encounter on the slopes.What type of marketing is this an example of?
A) relationship marketing
B) internal marketing
C) viral marketing
D) buzz marketing

Question

Quizplus · Accepted Answer

This is an example of buzz marketing, which relies on word-of-mouth and creating a buzz or excitement around a product or brand. The snowboarders are essentially acting as brand ambassadors and generating interest through their use of the product and interactions with potential customers.

The Manufacturer of a New Line of Snowboards Sends Out