What is often the cause of failure with customer relationship management (CRM)?
A) inability to organize the organization's people and processes
B) a lack of interest from customers and potential customers
C) business processes that are changed to support a customer focus
D) competitors deciding to offer their own CRM system

Question

Quizplus · Accepted Answer

The failure of CRM systems is often due to the organization's inability to effectively organize its people and processes around the CRM strategy, rather than the technology itself. This includes challenges in aligning organizational culture, managing change, and ensuring that all employees are engaged and trained to use the CRM system effectively.

What Is Often the Cause of Failure with Customer Relationship