What is the ultimate expression of relationship marketing in the business-to-business sector?
A) a cartel
B) a strategic alliance
C) a monopolistic competition
D) an oligopoly

Question

Quizplus · Accepted Answer

A strategic alliance in the business-to-business sector represents the ultimate expression of relationship marketing because it involves long-term, cooperative arrangements between companies that go beyond normal company-to-company dealings, aiming to create and sustain significant competitive advantages.

What Is the Ultimate Expression of Relationship Marketing in the Business-To-Business