Which of the following best describes long-term customers?
A) They are less valuable to a company than short-term customers.
B) They are more difficult to deal with than short-term customers.
C) They are expensive investments because the upkeep is costly.
D) They are more valuable assets than new ones.

Question

Quizplus · Accepted Answer

Long-term customers are more valuable assets than new ones because they provide a stable source of revenue over an extended period of time. It costs less to retain an existing customer than to acquire a new one, and long-term customers may also provide referrals and word-of-mouth marketing. Therefore, investing in maintaining strong relationships with long-term customers can lead to significant returns for a company.

Which of the Following Best Describes Long-Term Customers