The human resources director at Lowe Locks, Inc. has decided to restructure the evaluation process. She recommends that a percentage of feedback come from input provided by suppliers and distributors of their products. This restructuring process indicates that the focus of Lowe Locks is on transaction-based marketing.

Question

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The restructuring process indicates a focus on relationship-based marketing, as it involves gathering feedback from suppliers and distributors, which are key stakeholders in the business relationship.

The Human Resources Director at Lowe Locks, Inc