Database marketing involves the use of information technology to analyze data about customers and their transactions.
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Verified
Q18: At the second level of relationship marketing,buyers
Q19: As compared to happy customers,unhappy customers typically
Q20: Affinity marketing is a cooperative arrangement in
Q21: Customer relationship management systems help firms to
Q22: Firms with similar skills and resources form
Q24: Internal marketing involves selling products to employees
Q25: Quantitative forecasting methods rely on subjective data
Q26: A strategic alliance can be formed only
Q27: A vendor-managed inventory is an inventory management
Q28: A company that gathers volunteers to try
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