Marketing research:
A) is the use of information to identify and define marketing problems.
B) aims to improve our understanding of management as a process.
C) aims to promote government regulation of research activities.
D) is only useful in companies with over $1 million in annual sales.
E) is not very useful to a provider of services, such as banks.

Question

Quizplus · Accepted Answer

Marketing research is the process of gathering and analyzing information to identify and define marketing problems, opportunities, and gaps. It helps in making informed decisions about product development, pricing, promotions, and distribution strategies.

Marketing Research