The Handyman Tools Company commissioned a survey designed to determine whether homeowners prefer plastic or metal casings on electric screwdrivers. The results of this survey will likely be used as input into decisions concerning which element of the marketing mix?
A) Price
B) Product
C) Publicity
D) Promotion
E) Place

Question

Quizplus · Accepted Answer

The survey commissioned by The Handyman Tools Company is focused on the product itself, specifically the casing of the electric screwdriver. Therefore, the results of this survey will likely be used as input into decisions concerning the product element of the marketing mix.

The Handyman Tools Company Commissioned a Survey Designed to Determine