What is the basic purpose of marketing research?
A) To make decisions for managers.
B) To furnish information that aids decision-making.
C) To assist government regulatory agencies.
D) To confirm management's decisions.
E) To help develop new products.

Question

Quizplus · Accepted Answer

The basic purpose of marketing research is to furnish information that aids decision-making. It is not solely meant to make decisions for managers or to confirm management's decisions, but rather provides valuable insights and data that can be used to make informed decisions. While it may indirectly assist government regulatory agencies and aid in the development of new products, these are not the primary objectives of marketing research.

What Is the Basic Purpose of Marketing Research