Which of the following is FALSE?
A) A study to gauge the properties of a material for its suitability to manufacture a particular product is market research.
B) An attempt to determine the most efficient allocation of funding to various promotional activities is an example of marketing research.
C) A survey designed to identify the characteristics of light, average, and heavy users of detergent is an example of marketing research.
D) Videotaping computer users to understand the context of software use is an example of marketing research.
E) Visiting various restaurants and sampling different menu items in preparation for opening a new restaurant is an example of marketing research.

Question

Quizplus · Accepted Answer

While the study described in option A may involve the evaluation of a material for its suitability for a product, this is not considered market research as it is not related to understanding consumer behavior, preferences or attitudes. Market research is about studying the market and understanding the target audience to make informed decisions about marketing strategies and tactics.

Which of the Following Is FALSE