A company wants to identify the market for a new candy bar and commissions a survey of 1000 middle-school students from three cities. In this case, all middle-school students in the three cities are the _____ for the market research.
A) population
B) sample
C) control group
D) census
E) focus group

Question

Quizplus · Accepted Answer

The entire group of middle-school students in the three cities is the population for the market research because they are the group that the company wants to identify the market for the new candy bar. A sample is a subset of the population that is used to gather data and draw conclusions about the population as a whole. A control group is a group that is used as a standard for comparison in an experiment. A census is a survey of an entire population. A focus group is a specific type of sample in which a small group of people is gathered to provide feedback on a product or service.

A Company Wants to Identify the Market for a New