Which of the following phases of the information-management process is NOT part of the marketing research process?
A) The specification of what information is needed.
B) The collection of the information.
C) The analysis of the information.
D) The use of the analyzed information.
E) The interpretation of the information.

Question

Quizplus · Accepted Answer

The use of the analyzed information is not a phase of the marketing research process; it is what follows after the research process is completed. The marketing research process typically includes specifying what information is needed, collecting, analyzing, and interpreting the information.

Which of the Following Phases of the Information-Management Process Is