The standard test market plays a vital role when
A) a firm wishes to test its ability to actually sell to the trade and get distribution for the product.
B) the capital investment is large.
C) the firm is entering a new territory.
D) Both a and
E) a, b, and c.

Question

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The Answer of The standard test market plays a vital role when
A) a firm wishes to test its ability to actually sell to the trade and get distribution for the product.
B) the capital investment is large.
C) the firm is entering a new territory.
D) Both a and
E) a, b, and c.

The Standard Test Market Plays a Vital Role When