The Houston Aeros team wanted to find out more about its fans and decided to gather information about demographics and generate summary statistics of its fans. Which of the following primary data collection techniques should they use to conduct the descriptive research study?
A) Experiments
B) Sample surveys
C) Depth interviews
D) Focus groups
E) Case analysis

Question

Quizplus · Accepted Answer

Sample surveys would be the best choice to gather information about demographics and generate summary statistics. This involves collecting data from a representative sample of the population of interest through a structured questionnaire. Experiments, depth interviews, focus groups, and case analysis would not be appropriate for this type of study.

The Houston Aeros Team Wanted to Find Out More About