"We will use a carefully selected sample, selection based on household size, income level, ethnicity, education, and television viewing patterns. We are also concerned with the stability and repeated availability of the sample participants over a few years so that we can conduct further studies using the same sample." This statement best describes the sample used in the a _____ type of descriptive research design.
A) advertising evaluation design
B) longitudinal study
C) latitudinal study
D) cross-sectional study
E) laboratory panel

Question

Quizplus · Accepted Answer

The statement mentions that the researchers are interested in the stability and repeated availability of the sample participants over a few years, which suggests a longitudinal study design. Longitudinal studies involve following a group of participants over an extended period and could provide insights into changes over time. None of the other options explicitly relate to the description given in the statement.

"We Will Use a Carefully Selected Sample, Selection Based on Household