Dell Corporation sent five different versions of an email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Experimentation conducted in a realistic environment is called a:
A) field experiment.
B) laboratory experiment.
C) survey experiment.
D) cross-sectional experiment.
E) longitudinal experiment.

Question

Quizplus · Accepted Answer

A field experiment involves conducting experimentation in a realistic setting. In this scenario, Dell Corporation sent emails to actual customers, making it a field experiment. The other options are not applicable as they involve different forms of experimentation.

Dell Corporation Sent Five Different Versions of an Email to Customers