The local Pizza Hut franchisee is interested in knowing its customers better. The franchisee would like to know how often customers order pizza, whether they pick the pizza or have it delivered, their favorite toppings, the number of children per household, the number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) _____ marketing research study.
A) experimental
B) literature
C) descriptive
D) internal
E) secondary

Question

Quizplus · Accepted Answer

A descriptive marketing research study aims to describe the characteristics and behaviors of a target market. In this case, the research firm is gathering information about the pizza eating habits of the customers, which falls under the category of descriptive research.

The Local Pizza Hut Franchisee Is Interested in Knowing Its