Which of the following are examples of secondary data (as contrasted with primary data)?
A) Demographic information (birth, age, marriage, income, etc.) collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain.
B) Housing data (tenure, race of occupants, year built, etc.) as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company.
C) Housing data especially collected from a sample by a researcher working on a project for a construction company.
D) Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior.
E) Results of an experiment used to evaluate advertisement effectiveness for a new product.

Question

Quizplus · Accepted Answer

Secondary data refers to data that has been collected by someone else for a different purpose but is used for a new research project. The housing data reported in the Journal of Marketing was collected by someone else and later used by a researcher for a different project, making it an example of secondary data.

Answer: A, D, E
 A is an example of secondary data because the demographic information was collected by someone else as a part of a market segmentation study, and it is being used by the grocery chain for a new purpose. D is an example of secondary data because the attitude questionnaire was created by someone else and is being used by the researcher for a new purpose. E is an example of secondary data because the experimental results were obtained by someone else for a different purpose, and they are being used to evaluate advertisement effectiveness for a new product.

Which of the Following Are Examples of Secondary Data (As