Which of the following is TRUE?
A) The first step in searching published sources of secondary data is to consult a reference librarian.
B) One key source of secondary information is the trade association, particularly since it is often able to obtain information from members that might not be available elsewhere.
C) The primary advantage of on-line database searching is access to information not available in any other format.
D) The main disadvantage of using standardized marketing information services over primary data is that the data is not as accurate.
E) They are all false.

Question

Quizplus · Accepted Answer

Trade associations can provide valuable information about industry trends and practices, as well as data on specific companies and products. They have access to information that may not be available elsewhere and can be a useful source of secondary data. The other options are either partially or completely false.

Which of the Following Is TRUE