A mink coat retailer wishes to locate in cities that may offer good market potential for their coats. They need cities with average incomes exceeding $85,000. However, the secondary information source they find has an income category of $70,000 to $100,000. This represents a major disadvantage of secondary data, which is:
A) different units of measurement.
B) different class definition.
C) out of date data.
D) data having high credibility.
E) Both a and b.

Question

Quizplus · Accepted Answer

The major disadvantage of secondary data in this scenario is that it has a different class definition of income compared to the company's requirement. The income category of $70,000 to $100,000 may include cities that do not meet their minimum requirement of $85,000. This is an example of how secondary data may not perfectly fit the specific needs of a company.

A Mink Coat Retailer Wishes to Locate in Cities That