Joe is conducting research for the marketing department of Major League Baseball about the effects of sports strikes on ticket sales. The regression model he has developed is from information and data he found in sports journals, periodicals, and newspapers. Joe is using what kind of data in his research?
A) Primary data
B) Secondary data
C) Survey data
D) Focus group data
E) Experimental data

Question

Quizplus · Accepted Answer

Joe is using secondary data, which refers to data collected by someone other than the user for a different purpose. In this case, Joe is using data from journals, periodicals, and newspapers that was previously collected for other reasons.

Joe Is Conducting Research for the Marketing Department of Major