One of the advantages of the observation technique is that, unlike the communication technique, it captures the past and the future intentions of the consumer.

Name: One of the advantages of the observation technique is that, unlike the communication technique, it captures the past and the future intentions of the consumer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Observation techniques capture current behavior and actions, not past or future intentions, which are better assessed through communication techniques like surveys or interviews.

One of the Advantages of the Observation Technique Is That