Surveying viewers or even having them keep detailed diaries is far more reliable at measuring viewing behavior compared with people meters.

Name: Surveying viewers or even having them keep detailed diaries is far more reliable at measuring viewing behavior compared with people meters.
Brand: Quizplus
Rating: 4.7 (32 reviews)

Question

Quizplus · Accepted Answer

People meters are generally considered more reliable for measuring viewing behavior as they automatically record data, reducing human error and bias associated with self-reporting methods like surveys or diaries.

Surveying Viewers or Even Having Them Keep Detailed Diaries Is