A firm's failure to understand host-country cultural differences that require different approaches to marketing and management is referred to as:
A)cultural parity.
B)cultural myopia.
C)power distance.
D)cultural toughness.
E)cultural polarization.

Question

Quizplus · Accepted Answer

An ethnocentric policy can lead to cultural myopia, the firm's failure to understand host-country cultural differences that require different approaches to marketing and management. The adaptation of expatriate managers can take a long time, during which they may make major mistakes.

A Firm's Failure to Understand Host-Country Cultural Differences That Require