Which of the following factors constrains a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?
A)Modern transportation
B)Modern communications technologies
C)Rise of the global media phenomenon
D)Development of a global culture
E)Differences in product and technical standards

Question

Quizplus · Accepted Answer

The way in which global brands are perceived, promoted, and used varies from country to country, depending on local differences in tastes and preferences. Furthermore, trade barriers and differences in product and technical standards also constrain a firm's ability to sell a standardized product to a global market using a standardized marketing strategy.

Which of the Following Factors Constrains a Firm's Ability to Sell