Which of the following is a statement made by Theodore Levitt about the globalization of world markets?
A)Capitalism is the force that drives the world toward a converging commonality.
B)Global corporations consider the world to consist of distinct and unique entities.
C)Accustomed differences in national or regional preferences are becoming more significant.
D)Multinational corporations are in danger of losing out to small businesses.
E)Global markets for standardized consumer products have emerged on a large scale of magnitude.

Question

Quizplus · Accepted Answer

Theodore Levitt believed that globalization of world markets has led to the emergence of global markets for standardized consumer products on a large scale. In his article "The Globalization of Markets," he introduced the concept of the "global consumer" who seeks standardized products, leading to the trend of companies producing similar products for global markets.

Which of the Following Is a Statement Made by Theodore