Firms can reduce the failure of product development by ensuring that research and development,marketing,and production functions work independently.

Question

Quizplus · Accepted Answer

The statement is false. Firms can reduce the failure of product development by ensuring that research and development, marketing, and production functions work closely together and collaborate effectively to align product features and customer needs, ensure efficient production processes, and deliver effective marketing messages. Independence between these functions can lead to silos and miscommunication, which can increase the risk of product failure.

Firms Can Reduce the Failure of Product Development by Ensuring