Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?
A)Global corporations consider the world to consist of distinct and unique entities.
B)Global corporations operate at low relative costs.
C)Global corporations operate from a single country.
D)Global corporations adjust their products and practices to suit each country.
E)Global corporations are in danger of losing out to small businesses.

Question

Quizplus · Accepted Answer

Levitt argued that global corporations benefit from economies of scale and operate at low relative costs by standardizing products and marketing strategies across different countries.

Which of the Following Is True According to Theodore Levitt's