Which of the following is a goal of market segmentation?
A)To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
B)To increase participation in shared global conversations by drawing upon shared symbols that include global brands
C)To reduce cultural and economic differences which act as a barrier to the emergence of global trends
D)To standardize products,manufacturing,and the institutes of trade and commerce
E)To increase the costs of value creation and add value by better serving customer needs

Question

Quizplus · Accepted Answer

The goal of market segmentation is to divide a market into smaller groups of consumers with shared needs, characteristics, or behaviors. By doing so, marketers can optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix, including product features, pricing, promotion, and distribution. This can help to increase sales, market share, and customer satisfaction. Options B, C, and D are not accurate descriptions of the goal of market segmentation. Option E is partially accurate, as market segmentation can help to increase the value created for customers, but it is not primarily focused on increasing costs.

Which of the Following Is a Goal of Market Segmentation