While curling as a sport was largely unfamiliar to the U.S.population,the large audience for the most recent Winter Olympics changed that.Studies indicated that there was a large group of people of a certain age group who liked the sport,who were eager to watch it,and were disappointed that mainstream U.S.television networks did not carry the sport except during the Olympics.Taking advantage of this gap,The Argyle Media Group successfully launched "Curling TV" - a 24-hour network dedicated to the sport.Which of the following refers to The Argyle Media Group's success in identifying distinct groups of consumers whose needs,wants,and purchasing behavior differ from others in important ways?
A)market penetration
B)market development
C)market segmentation
D)product development
E)diversification

Question

Quizplus · Accepted Answer

The Argyle Media Group's success in identifying a specific age group of consumers who enjoyed curling and were disappointed with the lack of coverage on mainstream U.S. television networks indicates their use of market segmentation, where they identified distinct groups of consumers with different needs and behaviors. The other options (market penetration, market development, product development, and diversification) do not accurately describe the situation presented in the passage.

While Curling as a Sport Was Largely Unfamiliar to the U.S.population,the