When students of a marketing research course are asked to allocate 100 points among four members of the group to represent the effort put forth by each member, this is an example of what type of scale?
A) Graphic-ratings scale
B) Semantic-differential scale
C) Constant-sum scale
D) Stapel scale
E) Likert scale

Question

Quizplus · Accepted Answer

This is an example of a constant-sum scale, where respondents are asked to allocate a fixed amount of points (in this case, 100) among different choices. The other scales listed involve respondents indicating their level of agreement, disagreement, or opinion on a scale or rating.

When Students of a Marketing Research Course Are Asked to Allocate