Almost nothing in marketing research can be measured without error.

Name: Almost nothing in marketing research can be measured without error.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

All research involves some degree of sampling error, measurement error, or response error, which leads to a certain amount of uncertainty and inaccuracy in the results. Therefore, almost nothing in marketing research can be measured without some degree of error.

Almost Nothing in Marketing Research Can Be Measured Without Error