Of all the value creation activities in a firm, which of the following creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs?

Question

Quizplus · Accepted Answer

Marketing and sales can create value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.

Of All the Value Creation Activities in a Firm, Which