Superior Value Creation Relative to Rivals Requires That the Firm

Superior value creation relative to rivals requires that the firm

A) creates similar products as its competitors so that consumers do not have to pay a premium price.
B) has the highest cost structure in the industry.
C) creates the least valuable product in the eyes of consumers.
D) ensures that the gap between value and cost of production is greater than the gap attained by competitors.
E) drives up the cost structure of its business.