Which of the following functions creates a perception of superior value in the minds of consumers by solving consumer problems and by supporting them after they have purchased the product?

Question

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Customer service is the function that creates a perception of superior value in the minds of consumers by solving consumer problems and by supporting them after they have purchased the product. Good customer service can help to build customer loyalty and repeat business, as well as positive word-of-mouth recommendations.

Which of the Following Functions Creates a Perception of Superior