Of all the value creation activities in a firm,which of the following creates value by discovering consumer needs and communicating them back to the R&D function of the company,which can then design products that better match those needs?

Question

Quizplus · Accepted Answer

Marketing and sales are responsible for gathering information about consumer needs and preferences through methods such as market research and customer feedback. They then communicate this information back to the R&D function, which can use it to design products that better meet those needs. Therefore, marketing and sales create value by discovering consumer needs and providing this information to the R&D function.

Of All the Value Creation Activities in a Firm,which of the Following