A critical element of a firm's marketing mix is its _____________ strategy,which is the means it chooses for delivering the product to the consumer.
A) materials management
B) communications
C) logistics
D) distribution
E) retail

Question

Quizplus · Accepted Answer

The question specifically refers to delivering the product to the consumer, which is the function of distribution. Materials management pertains to the handling of raw materials and resources, while communications and retail are separate aspects of the marketing mix. Logistics is a broader term that encompasses transportation, warehousing, and other related activities, but distribution is the more specific concept that pertains to the actual movement and delivery of products to customers.

A Critical Element of a Firm's Marketing Mix Is Its