Derik,a grocery store owner,has been dealing with Cheryl's Cheesecake Distributors for 20 years.Michael wants to create a contract with Derik so Derik will carry his cheesecakes.Michael will find this a difficult task because of the ________________ distribution channel Derik has with Cheryl's Cheesecakes.
A) fragmented
B) concentrated
C) short
D) exclusive
E) managed

Question

Quizplus · Accepted Answer

The term "distribution channel" refers to the path that a product takes from the production stage to the consumer. If Derik has an exclusive distribution channel with Cheryl's Cheesecakes, it means that he has a contract with them that prohibits him from carrying competing products. This would make it difficult for Michael to convince Derik to carry his cheesecakes. Therefore, option D, exclusive, is the most appropriate choice.

Derik,a Grocery Store Owner,has Been Dealing with Cheryl's Cheesecake Distributors