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As Firms Begin Exporting to Foreign Clients and Become What

Question 51

Multiple Choice

As firms begin exporting to foreign clients and become what Adler calls "international corporations," they must:


A) Increase the standardization of products and services
B) Adapt their products but not their approach to those of the local market
C) Adapt their approach and products to those of the local market
D) Adapt their approach but not their products to those of the local market

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