The cultural differences of Samsung and Apple highlight how, within the same industry, two companies can achieve similar levels of success despite opposing strategies.
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Q13: The difficulty of managing global organizations, as
Q13: A firm with an ethnocentric predisposition may
Q14: Many U.S.and European multinationals find that doing
Q16: In Japan, unions are regarded as adversaries
Q17: A company with a geocentric predisposition tries
Q17: When internationalization began to gain momentum, there
Q18: In Japan,people often are hired based on
Q18: Advertising in the United States should be
Q19: Manufacturing internally has given Apple the ability
Q20: An ethnocentric predisposition leads a firm to
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