When internationalization began to gain momentum, there was a hope that many of the procedures and strategies that worked so well at home could be adopted overseas without modification.

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When internationalization began to take off in the 1970s, many companies quickly admitted that it would not be possible to do business in the same way in every corner of the globe. There was a secret hope, however, that many of the procedures and strategies that worked so well at home could be adopted overseas without modification.

When Internationalization Began to Gain Momentum, There Was a Hope